About Sarah
Where founder challenges meet practical solutions
A strategic people expert who helps founders building companies solve the challenges that slow down growth. With 20+ years of experience transforming people problems into competitive advantages.
Book a ConsultationHello, I'm Sarah
Throughout my career, I've been asking, "There's got to be a better way of doing this, right?" That persistent question has been my guiding star, pushing me to find practical solutions for the people problems that keep founders awake at night.
Whether you're drowning in hiring admin, dealing with team conflicts that threaten your mission, or preparing for investor due diligence, I bring both expertise and creativity to every challenge. My approach combines 20+ years of experience with a commitment to making your people challenges easier to solve, not harder to understand.
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Take Quick Assessment See How I HelpBeyond the world of people strategy, I'm a rock music enthusiast who brings that same energy and passion to everything I do. The creativity, authenticity, and bold spirit of rock music influences my approach to business and life. I'm also drawn to worlds of imagination (from Harry Potter to Lord of the Rings) and believe in building things piece by piece (sometimes literally with Lego!).
Like any great band needs different instruments working in harmony, I understand the importance of balancing my various roles as a mum, partner, sister, and friend—a perspective that enriches my understanding of today's founder challenges and helps me create solutions that work for real humans in real situations.
The Magic Behind Our Name
When I founded this consultancy, I wanted a name that would capture both the essence of transformation and the spirit of new beginnings that founders embody every day.
Ostara (or Eostre) is the Germanic goddess of dawn, spring, and renewal—the perfect embodiment of transformation and fresh starts. Just as she heralds the awakening of nature after winter's slumber, I help founders bring fresh approaches to people challenges that may have grown overwhelming or unsolvable.
In ancient traditions, Ostara represents the perfect balance between light and dark at the spring equinox—mirroring my approach of balancing quick wins AND long-term strategy, practical solutions AND innovative thinking, business protection AND human understanding.
Ready for a Fresh Start with Your People Challenges?
Transform overwhelming problems into manageable systems that support your growth.
Book Strategy Session Get Free ResourcesThe Hare - Intuition & Agility
Known for its intuition and quick thinking, the hare represents my ability to respond quickly to complex founder challenges with both wisdom and practical solutions.
The Dawn - New Possibilities
The dawn captures those breakthrough moments when founders realise there truly is "a better way" to handle their people challenges.
Just as Ostara transforms winter into spring, I transform overwhelming people problems into manageable systems that support your growth. I don't just solve immediate crises—I help you build the foundations that prevent future headaches whilst freeing you to focus on building your company.
My Journey
Two Decades of Solving People Problems for Growing Companies
My journey spans over 20 years, evolving from early roles to strategic leadership positions across organisations ranging from startups to FTSE 100 companies with 15,000+ employees. As a Chartered Member of the CIPD with a background in Law, I've solved people challenges across the UK, Europe, Asia-Pacific, and North America.
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Read Testimonials Join AI Course WaitlistMy experience covers diverse sectors including health innovation, professional services, financial services, retail, higher education, and hospitality. This varied background has taught me that whilst every company is unique, the people challenges founders face are remarkably similar.
Throughout this journey, I've consistently delivered measurable impact: achieving a 16% uplift in global engagement scores, reducing employee relations escalations by 30%, and generating £200K cost savings through innovative approaches. I've led system implementations, managed complex change programmes, and developed solutions that actually work for real companies.
My career has been dedicated to helping businesses grow through better people decisions. I combine deep expertise in conflict resolution, policy development, systems implementation, and data analytics with a passionate belief that building a company shouldn't be derailed by people problems you can prevent.
My Approach & Values
Practical solutions with strategic impact
My approach to solving founder challenges is built step by step, like constructing something that needs to last. I believe that when the right elements connect properly—simple systems, clear processes, smart technology, and practical guidance—they create something far greater than the sum of their parts.
Integrity - Honest & Direct Guidance
I give you straightforward advice about what will actually work, even when it's not what you want to hear. You'll always know where you stand.
Empathy - Founder-Focused Understanding
I understand the pressure of building something important whilst dealing with people challenges. My solutions work for real founders in real situations.
Fairness - Balanced Solutions
I help you make decisions that protect your business whilst treating people fairly. Smart founders know that sustainable solutions work for everyone.
Creativity - Fresh Approaches
I bring innovative thinking to everyday founder challenges. There's always a better way when we're willing to think differently about the problem.
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Book Discovery Call Start with DataI thrive on creating those "aha!" moments when founders realise their people challenges don't have to be overwhelming. Whether working with first-time founders or serial entrepreneurs, I focus on transforming people problems from constant crises into manageable systems that support your growth.
My Expertise
Full-stack people solutions for every stage of your journey
Turn Data Chaos Into Decision Intelligence
Stop making people decisions based on gut feelings. Get simple analytics that help you spot patterns, predict problems early, and make smarter choices about your team.
Explore Team Analytics →When Team Conflicts Threaten Your Mission
Expert resolution of workplace conflicts that protects your business whilst preserving the relationships you need to succeed.
Resolve Conflicts →Stop Being Your Most Expensive Administrator
AI and automation solutions that handle routine people tasks so you can focus on building your company, not managing spreadsheets.
Automate Admin →Policies That Don't Suck
Compliance frameworks that actually make sense to humans whilst protecting your business from legal risks.
Fix Policies →Scale Your Culture Without Breaking It
Systems that preserve what makes your company special whilst enabling the rapid growth you need.
Scale Culture →Investor-Ready People Practices
Strategic guidance that prepares you for due diligence and gives investors confidence in your people foundation.
Get Investor Ready →Not Sure Where to Start?
Take our quick assessment to identify your biggest people challenges and get personalised recommendations.
Take Assessment See Full JourneyLet's Work Together
With me, you get a blend of deep expertise, commercial understanding, and practical thinking—all focused on solving your people challenges so you can focus on building your company.
Ready to transform your people challenges into competitive advantages?
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