Where HR Magic Meets Rebellion
Transform • Disrupt • Scale
I help mission-led founders turn people chaos into competitive advantage through strategic brilliance, rebellious thinking, and a touch of mystical insight.
✨ Get Your Magic MetricsThe Mystical Strategist
I'm Sarah, founder of Ostara HR - a strategic people expert who solves the challenges that slow founders down. I blend 20+ years of HR and leadership experience with a rebellious spark and a love of Rock Music, Harry Potter and Lego.
Whether you're drowning in HR admin or preparing for your next funding round, I transform people challenges into competitive advantages that accelerate growth, attract top talent, and scale your mission.
Sarah is a trailblazer in the field. Her innovative approach leverages AI and data analytics to turn complex people challenges into actionable insights. Her ability to blend traditional expertise with cutting-edge technology makes her an invaluable asset to any organisation.
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Join the Waitlist See How I HelpHow I Transform Founder Challenges
From daily admin headaches to board-level strategic decisions
🔮 Data Chaos → Decision Intelligence
Transform spreadsheet madness into predictive insights that sharpen your founder instincts and prevent costly mistakes.
Learn more →⚡ Team Conflicts → Mission Alignment
Handle complex team situations with expertise and empathy — protecting your company while preserving relationships.
Learn more →🤖 Admin Overwhelm → AI Automation
Stop being your most expensive administrator. Automate routine tasks and focus on high-impact strategic work.
Learn more →📋 Boring Policies → Human-First Systems
Create policy frameworks that people actually use and understand — not corporate waffle that gets ignored.
Learn more →🌱 Growth Chaos → Scalable Culture
Keep what makes your company special while building systems that support rapid growth and sustained engagement.
Learn more →💼 Investor Anxiety → Due Diligence Ready
Get strategic HR support that gives investors confidence and prepares you for due diligence with absolute ease.
Learn more →Not Sure Where to Start?
Take our quick assessment to identify your biggest people challenges and get personalised recommendations.
Take Assessment See Full JourneyReady to solve your biggest people challenge?
Book a strategy session and discover how rebellious thinking + strategic expertise can revolutionise your approach to people management.
🔮 Book Strategy Session Explore How I Work